Press Release by: FCA
Turin, Italy – A record-breaking handover: 1,495 Fiat 500 cars were collected in less than two days by the lucky winners of a competition run by Fiat and Italian supermarket chain Esselunga. The historic feat was certified by an official Guinness World RecordTM judge, who approved it for inclusion in the book of records.
Customers who took delivery of their Fiat 500 “Esselunga” helped to write the history of this record-breaking partnership. The winners came from all over Italy: Lazio, Tuscany, Emilia Romagna, Veneto, Liguria, Lombardy and Piedmont.
The 1,520 Pastel White Fiat 500 cars were a sight to behold when lined up along the test track of the Mirafiori plant, where many of the models that shaped the brand’s history were tested.
The specific model was developed especially for the competition in association with the Fiat Design Centre, with customised personalisation. Based on the Lounge 1.2 69 HP trim level, it features an exclusive “Esselunga” badge on the exterior and a numbered plaque in the interior, chrome mirror covers and specific “Color Therapy” 14″ wheels.
This record and Fiat’s partnership with Esselunga confirm the unique personality that has been central to the Fiat 500 throughout its history and helped ensure its worldwide success. Esselunga decided to celebrate its sixtieth anniversary in business by selecting an outstanding, truly unique car to reward the loyalty of the customers who continue to choose the products and services offered to them every day, affirming the values of customer-focus and uniqueness that Fiat and Esselunga share.
Of the 1,520 winners, the remaining 25 who were unable to collect their cars will be able to do so during the next few days.